| 翻訳と辞書 |
| Kool (cigarette) ： ウィキペディア英語版 |
Kool (cigarette)
Kool (stylized as KOOL) is a brand of menthol cigarette produced by ITG Brands LLC (A subsidiary of Imperial Tobacco Company).
==History==
Introduced by Brown and Williamson tobacco company in 1933, as an unfiltered 70mm "regular" cigarette, Kool was the first menthol cigarette to be nationally distrubuted by the then burgeoning tobacco industry and thus, was the first popular menthol cigarette. Kool enjoyed continued success through the 1950s, when growing public concern about the health risks associated with smoking began take a toll on the Kool brand. Brown and Williamson responded to these concerns by releasing filtered varieties of Kool - first an 85mm "king-sized" filtered version in the 1960s that was followed by a 100mm or "long" filtered version in the 1970s. The 1980s saw the introduction of Kool lights and it was also during this decade that the Kool brand began to lose some marketshare to other menthol brands, such as Newport. In 2003, Brown and Williamson was purchased by the R.J. Reynolds Tobacco Company, and as a result of this merger, Kool became a Reynolds brand.〔[http://www.rjrt.com/tranforming-tobacco/history/〕 Soon after, Kool's iconic green and white pack, virtually unchanged for some 70 years, was overhauled and the original unfiltered Kool cigarette was discontinued around this same time. However, the changes did little to boost sales, as Kool continued to lose ground to Newport and other menthols. On June 12, 2015, the Kool brand became the property of Imperial Tobacco Company due to a merger between Reynolds American (R.J. Reynolds parent company) and the Lorillard Tobacco Company.〔http://www.bizjournals.com/triad/news/2015/06/12/its-official-27-4b-reynolds-lorillard-merger.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Kool (cigarette)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|